Digital campaign for Expansion into New Markets with Conversion-Centric Strategies
Client Overview:
Indian Institute of Commerce Lakshya is Kerala’s most trusted name in commerce education, offering globally recognized programs such as ACCA, CMA, and other professional courses.
Known for its academic excellence and highly qualified faculty, Lakshya has built a strong reputation in Kerala and GCC countries.
Client Requirements:
- Generate student admissions in new markets beyond Kerala.
- Announce the brand’s legacy and expertise while creating credibility in new regions.
- Optimize conversion rates through conversion-focused digital strategies.
- Make use of Brand’s secondary ambassadors - Mamitha Baiju and Devika on brand communication instead of brand ambassador.
Our Approach:
Awareness Building Campaigns:since Bengaluru and Coimbatore had limited knowledge of professional courses like ACCA and CMA, we designed awareness campaigns highlighting both the global relevance of these courses and Lakshya’s proven expertise in delivering them.
Local Influencer Partnerships: Partnered with trusted local influencers to create a sense of familiarity and relatability, helping the brand connect effectively with the regional audience.
Localized Creatives: Localized Creatives: Designed culturally relevant posters, visuals, and videos in local languages, ensuring the communication resonated with students and parents in each market.
Webinars: Organized interactive webinars at regular intervals, featuring faculty members to address student queries and provide clarity. This not only boosted admissions but also reinforced Lakshya’s credibility as an expert-driven institution.
Results
- Increased out of kerala admissions driven by leads generated through Meta & Google Ads.
- Enhanced visibility and brand awareness on target locations
- improved lead to counselled percentage
