Digital campaign resulted in rapid growth and increased number of admissions
62
Increase in admission
60
Increase in Quality Leads
85
Increase in Engagement
Digital campaign resulted in rapid growth and increased number of admissions
Elance is the best institute for ACCA, CMA USA, and CA in Kerala who offers a wide range of globally recognised professional courses in commerce. They have been instituted in major cities of Kerala, one among them is in Calicut. With best-in-class teachers and facilities, they made their own space in the market
Requirements of the client
- More admissions are required
- Also they had to compete with other industry leading institutes.
- Elance learning is a recently born or emerged brand, Therefore their presence needs to get announced.
- As they are at their booming stage they had to build brand credibility.
The stage of planning and execution:
- Building brand credibility and brand visibility was the first stage.
- Started with branding activities, made a strong digital presence along with running digital campaign and webinars.
- Periodical campaigns : On another words seasonal campaigns, strategy was continuously changing along the time period.
- Specific region campaigns : Region based campaigns are the campaigns in which a particular region is selected strategy is developed accordingly with the region.
- Customer segmentation : segmenting customers into different sectors helped to increase interactions with the audience thus resulted in more conversion rate.
- Lead generation : It was the core of the campaign. Majority of allotted fund was used for lead generation and the rest for brand building.
Results :
- Increased number of admissions with leads generated with meta ads.
- Brand building campaigns also helped to convert leads as they built brand credibility.
- High conversion rate, above 15% of total leads got converted.
- Each lead costs Rs 100 – 400 depending on the character of the campaign, while course fee costs more than 1 lakh.
- From 2000 leads more than 300 leads are got converted monthly.
- Overall the campaign was successful and it is still ongoing.
