Driving Growth: How We Boosted Sales and Enhanced digital visibility for Popees
40
Increase in Festive Sales
1
Video Views
120
Increase in Engagement
Popees-The Most Trusted Baby Care Brand!
We successfully drove growth for Popees by significantly increasing sales during the Onam festive campaign. Targeted advertising, promotions, upselling, and personalised recommendations played pivotal roles. Simultaneously, our content strategy and online presence-building enhanced Popees’ digital credibility, making them a trusted and recognizable brand.
Requirements of the client
- Initial requirement was to enhance their brand’s online presence and public image. This involved creating a cohesive brand identity that reflected their products, values, and messaging.
- The primary goal was to boost sales of Popees during the Onam festive season.
- The client wanted to increase their visibility in the highly competitive digital landscape, ensuring their brand stood out in the entire market
- Drive more traffic and sales to exclusive stores and retail shops also more enquiries for wholesale products
The stage of planning and execution:
- started with effective ad campaign activities, made a strong digital presence by running KPI focused digital campaign
- We need to be get prepared for Onam festival, started with Onam focused creatives, videos and reels
- Got into the market with traditional dresses specially focused for Onam festival
- Created a Onam advertising video focused on brand awareness
- Conducted social media contest / reel competition with music that we created for Onam ad campaign video
- Utilised e-commerce to drive sales and increase traffic as engagements on social media and other digital platforms will be high during Onam festive season
A TVC campaign That Grabbed Hearts
Results :
- Increased customer engagement : Popees experienced a remarkable surge in social media engagements. Likes, comments, shares, and overall interaction across platforms increased significantly.
- Increased sales : Popees witnessed a substantial increase in product sales, underscoring the effectiveness of strategies
- Brand visibility : The brand gained prominence and recognition among its target audience, establishing a trusted and recognizable brand image in the highly competitive online landscape.
- Local visibility :Increased visibility of 60+ stores in digital
- e-commerce high success rate : increased online sales through optimised shopping campaigns on meta and google platform
- wholesale, retail and on store sales : Increased footfalls and sales during Onam season and more sales over wholesale products
- video reach : Crossed 1 million views for Onam campaign video on Youtube
