360 campaign for brand presence and Dealer Network expansion
Client Overview:
Jindal Panther TMT Rebars is one among the top 5 TMT manufactures in India and is a trusted name in the construction industry, known for its high-quality and durable products.
With a vision to expand its market presence, the brand approached us to strengthen its foothold in Kerala and enhance its public image.
Client Requirements:
- Enhance the brand’s online presence and public image.
- Strengthen its market position by reaching new customers.
- Boost brand awareness across Kerala.
- Expand its dealer network across key regions in Kerala.
- Position Jindal Panther 550D TMT rebars as a preferred choice in the construction industry.
- Increase sales and overall market penetration.
Our Approach:
Building Brand Credibility and Visibility in Kerala: The first stage focused on laying a strong foundation for brand visibility by establishing a solid online presence and boosting credibility of the brand in Kerala market.
Strategic Budget Planning: Our digital team created a tailored strategy to allocate the client’s budget effectively, ensuring maximum ROI across all campaign activities.
Outdoor Campaign Across Kerala: A high-impact hoarding campaign was rolled out across major locations in Kerala to amplify brand awareness and reinforce Jindal Panther’s strong presence in the market. It also included the contact info of nearby dealerships to ensure dealer cooperation and satisfaction.
Dealer Network Expansion:A well-structured lead generation campaign targeted potential dealers in high-growth areas of Kerala, successfully expanding Jindal Panther’s dealer network.
Social Media Optimization: Built a strong digital presence through consistent content creation, boosted posts, and engagement campaigns on major platforms, enhancing customer interaction.
Results
The overall campaign strengthened Jindal Panther’s position in the Kerala construction market, driving increased demand for their 550D TMT rebars within a short period of time building brand credibility. All campaigns were delivered within the allocated budget, ensuring optimal ROI for the campaigns.
