Digital + outdoor campaign for driving instore footfalls and sales during Onam season
Client Overview:
Swayamvara Silks, a renowned name in Kerala’s silk and apparel industry, sought to create a high-impact campaign for the Onam season.
With a focus on festive sales and customer engagement, the brand aimed to strengthen its online and offline presence while driving footfalls to their Kondotty store.
Client Requirements:
- Establish an online presence for their Onam festive campaign, including the digital promotion of their video ad.
- Launch an outdoor campaign specifically for the Onam season.
- Increase footfalls at their Kondotty store.
- Boost brand engagement on social media.
- Organize engaging event activities for the festive season.
Our Approach:
Outdoor Campaign Featuring Dulquer Salman: Launched a visually captivating outdoor campaign with their brand ambassador, Dulquer Salman, along with actress Madonna in an Onam-themed setting to attract widespread attention.
Local Outreach Campaign: Engaged local micro-influencers to promote the brand in surrounding areas, driving footfall to the Kondotty store.
Region-Based Digital marketing: Launched region-specific ad marketing campaigns using the Onam video ad and promotional offers to increase brand visibility. This targeted approach ensured maximum reach and engagement in key localities, effectively driving traffic to both the store and digital platforms.
Digital Dance Challenge: Launched a vibrant and engaging online dance challenge featuring the Onam ad song, inviting public participation and generating buzz on social media platforms. The challenge enhanced brand interaction while reinforcing the festive spirit.
Offline Event – Swayamvara Chakra:Organized “Swayamvara Chakra,” a spinwheel game held in-store, where customers could win prizes and cashback offers. This initiative boosted the festive shopping experience, encouraging greater participation and enhancing customer satisfaction.
Results
Through a comprehensive and integrated campaign blending outdoor advertising, digital strategies, region-based performance marketing, and engaging in-store activities, Swayamvara Silks successfully enhanced its brand visibility and customer engagement during the Onam season.
