How we executed a Lead generation campaign resulted in increased sales on a limited budget
70
Increase in Sales
120
increase in Page Likes
215
Increase in Quality Leads
Driving Rapid Growth: How VIRON Achieved Record Sales with leads
Client Background : Viron is a Kerala based manufacturer and distributor of water purifier. They have a wide range of products that can be use for industrial purpose too.
Requirements of the client :
- As they are at their booming stage, they struggles to attain sales as the brand is not popular in the market.
- Also they had to compete with other famous established brands.
- Building trust on the brand and credibility of the products is mandatory.
- As they are at their beginning stage they are forced to run marketing campaigns on a tight budget.
The stage of planning and execution:
- Building brand credibility and brand visibility was the first stage.
- Started with branding activities, made a strong digital presence along with running meta ads campaign.
- digital team created an appropriate strategy and decided how to spend the allocated fund in an effective way
- Proper utilisation of available budget
- Customer segmentation helped to increase interactions with the audience thus resulted in more conversion rate.
- Lead generation was the core of the campaign. Majority of allotted fund was used for lead generation and the rest for brand building.
Results :
- Increased sales with leads generated with meta ads.
- Brand building campaigns also helped to convert leads as they built brand credibility.
- High conversion rate, above 20% of total leads got converted.
- Each lead costs Rs 7-16, while purifiers start at Rs 8,000. Therefore average spend for a water purifier is Rs.200.
- Overall the campaign was successful and it is still ongoing.
